CBT provides visitors with a real insight into local life, in which local communities are directly involved in tourism activities, receiving economic benefits while protecting the environment and local culture.
CBT enterprises generate local job opportunities. CBT can help change the local job structure and improve labour quality in local areas, and reduce outward migration from rural areas to cities.
CBT contributes to increased income for local communities, especially in remote areas where poverty is more pronounced. This is critically important as it reduces human pressures on local natural resources and landscapes.
CBT contributes to restoring and developing traditional cultural values and crafts, including the protection of natural resources and the environment to create cultural and economic exchanges.
CBT promotes equality by providing opportunities and benefits to communities regardless of members’ participation in providing tourism products or services. Some of these benefits may include better transportation, electricity, improved access to freshwater and telecommunication.